NUTRAL BEAUTY
NUTRAL BEAUTY
The creation of a new haircare brand, inpired by the heritage of Morocco
Nutrals founder Fatima embarked on a mission: to launch a new haircare brand inspired by her Moroccan heritage.
creative direction / product shoot / brand / webshop (shopify) / brand materials / social media
As a Moroccan,Fatima grew up seeing the benefits of argan oil firsthand, and its versatility and effectiveness always amazed her. She wanted to share the power of this ancient beauty secret with the world, so after 20 years in the hair industry, she founded her own beauty brand infused with argan oil.
She envisioned products that not only enhanced beauty but also reflected ethical values and sustainability. She believes that everyone should have access to high-quality, natural skincare products that are both nourishing and effective. Nutral Beauty's inception marked a commitment to premium, natural ingredients, sourced meticulously from Morocco.
With a mission to redefine beauty standards, Fatima sought to empower individuals while honoring her heritage, birthing a brand that resonates globally.
Fatima needed a creative partner to capture the feeling of the heritage and translate it into her brand.
Behind the brand
The creation of a brand born out of heritage, with an ode to age-old practices and cultural richness, reflecting the commitment to natural beauty.
Fatima's initial request for a brand restyling did not come with specific direction, presenting a creative challenge. However, through deep conversations and exploration of her personal and cultural narratives, I quickly knew how to translate her vision into visuals that captured the essence of her heritage and the soul of her products.
By infusing her heritage, values, and product essence into the design, we crafted a cohesive visual narrative that authentically represented Nutral Beauty's commitment to natural beauty and cultural richness.
Packaging
With the birth of a new product line comes sourcing the right materials for packaging.
Effective packaging is extremely important to preserve the potency of the natural ingredients, ensuring that every bottle delivers the nourishment it promises. That's why we choose wheat plastic, dark glass, and bamboo.
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Wheat plastic is a renewable and biodegradable alternative that reduces our carbon footprint while promoting a safer, non-toxic product experience.
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Amber glass ensures that light-sensitive ingredients remain potent and effective, preserving the integrity of our formulations.
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Bamboo, known for its sustainability and durability, complements our eco-friendly approach and reinforces our commitment to quality and innovation.
LABEL DESIGN
LABEL DESIGN
Labels with Nutrals story, how tos and ingredients were created for the entire line.
The Nutral Beauty Webshop
A successful webshop for small businesses should be intuitive and visually appealing, prioritizing seamless user experience and clear branding. It must effectively communicate the brand’s story and values, and facilitate easy navigation and transactions.
Additionally, utilizing the easy-to-use CMS Shopify enhances the management of the webshop, making it a preferred tool for entrepreneurs to scale their operations efficiently.
